Prep an Adobe Target activity from idea to archive
A guided workflow for shaping a hypothesis, sizing it, launching it, and recording what it was worth. Saved as you go — pick up where you left off, or start somewhere new.
Walk the activity step by step
Each step opens a focused workspace with prompts, examples, and a running completion check. There’s nothing to submit — your work is saved locally as you type.
Phase 1 — Plan
Shape the hypothesis, the audience, and a credible sample-size check.
Activity Overview
Name the activity and set the stage.
Hypothesis & Metrics
Write the change you expect and how you’ll measure it.
Audience & Targeting
Choose who sees the test and who is excluded.
Technical Feasibility
Implementation method, tracking, and integrations.
Experience Comparison
Document the control and each variant.
Sample Size & Duration
Calculate how long the test needs to run.
QA Checklist
Verify the test is ready to ship.
Generate Specifications
Export a clean specs PDF for review.
Phase 2 — Launch
Walk the launch-day checklist so nothing goes live unverified.
Phase 3 — Evaluate
Read the result, calculate value realised, archive what you learned.
Reference for the harder calls
Short reads on activity types, methodology, common pitfalls, and how to prioritise so the highest-leverage tests run first.
Setup Walk-through
Interactive A-to-Z guide for creating a Target activity. Works for A/B, Auto-Target, and XT.
Adobe Target Activity Types
A/B, MVT, XT, Auto-Personalisation, Recommendations — what each is for.
Testing Methodology
Statistical rigour, MDE, business significance, traffic and duration.
Common Pitfalls
Audience contamination, peeking, novelty effects, false positives.
Roles & Cadence
Who owns what across plan-launch-evaluate, and at what tempo.
Prioritization Framework
Score and rank ideas so the highest-leverage activities run first.
- Unofficial Adobe tool. This project is not affiliated with, endorsed by, or sponsored by Adobe Inc. “Adobe” and “Adobe Target” are trademarks of Adobe Inc.
- Project in development. Features, copy, and data model are evolving — things may change without notice. Treat outputs as drafts, not gospel.
- Privacy & data. All your data — activity inputs, screenshot uploads, and any feedback you submit via the floating Feedback button — lives only in your browser’s IndexedDB. No accounts, no analytics, no servers (yet — feedback delivery is on the roadmap and we’ll update this note when it ships). Clear your data via the Clear databutton on the Activity Overview, or via your browser’s site settings.